The fifth rule of planning

The incredible rule number five is facing the brutal facts that confront your company. This is a distinction that is given to us by Jim Collins in his book Good to Great. It means honestly confront the issues that confront your organization and truly dealing with them. Do not deny them or sugar coat them. Deal with them in an intelligent way.

Your planning team can do this by defining critical issues facing the growth of the company. These are issues that will be, or presently are, confronting the company.

“Examples puleeeees!” you demand. Coming right up.

• How is the organization going to transition from our old CD-ROM technology to the new “streaming” technology? How are we going to fund this transition?
• What new products are we bringing out in the next year?
• How are we going to grow 20% per year for the next three years? 
• What improvement do we need to make in the plant for us to reduce costs by 10%? 

Typically these types of critical issues are addressed through the writing of a white paper. “What is that?” you ask. “Good question!” I respond and if you had not brought it up I simply could not have continued to write this book, so thanks for the question.

A white paper is a three- to five-page paper that addresses the critical issue. It is written between planning sessions by the members of the leadership group that are best suited to address the problem. This group can also have members outside of the planning team who have useful knowledge and thinking to contribute .

The paper should deal directly with the issues. It is, with research and analysis, the “answer” submitted by the group. The entire planning team will read the paper prior to the subsequent session and then debate it during the session. Problem solving ensues. Everyone is invited to bring their feedback, questions and concerns to the next session. This is where the critical issues are dealt with and a direction is hammered out.

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