All roofs are metal in Patagonia. Okay, maybe not all, but there are a lot, and I mean a whole lot, of metal roofs in Southern Patagonia.
During the Patagonia trip, Jonathan, the CEO of a company that makes metal roofs, saw several things his business could be doing. This primarily centered on how his $250 million dollar company made and attached the roofs. He also discovered that he could sell his company’s ideas on the subject to the Chilean and Argentinean metal roof industry. These were illuminating moments he likely would not have had if he had stayed at his desk in Alabama.
By the way, coffee in Argentina is lousy. They drink weak coffee that is made from instant—no Starbucks or Caribou to be found. There’s a business opportunity for someone who is reading this, and that is exactly what I am talking about. By getting away, you get business ideas. Open Starbucks up in Argentina and call it Estrella Pesos. Hey, that was funny— only if you know Spanish, though, and even then not so much …
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