Thursday, April 10, 2014

CMI's Loyal Customers

CMI strives to create Raving Fan customers through excellent customer service, quick response time, and quality programs.  Over the next couple months we will highlight some of our client's testimonials and case studies.  Feel free to leave comments below; we look forward to hearing from you!
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  1. UnknownApril 11, 2014 at 2:34 PM

    Bruce, I am not sure this is what you are interested in, but I thought I would share it. There is an engineering client of mine that was overly dependent to two primary clients. Unfortunately, both clients had a downturn in work, resulting in a huge problem for the company.

    The good news was the company had done years of good work. I helped them reach out to their past customers, using an interview script that was a modified version of Fred Reichheld’s Ultimate question. The year on year revenue increase from Q1 of last year to Q1 of this year was 220%. It was a great example of translating raving fans into increase repeat and referral revenue.
    I hope this is helpful.
    .

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