Now that we have defined a great middle market company, what components make up greatness? They can simply be found in the acronym G.R.E.A.T.
G: Generous and Growth. The dictionary defines generous as “liberal in giving or sharing; not petty or mean; magnanimous; abundant and ample”. These are also apt descriptions of a great company’s culture. Great companies provide space for people to grow and develop. They accept human foibles and allow mistakes to be made. Great companies are not mean-spirited or punitive. They have rules, but only a few. They are willing to give and bend, and they come from a mindset of abundance while avoiding notions of scarcity.
Generosity enables Growth. Growth causes all the progress and wealth of a company but it also causes all the problems and pain. Without growth, a company stagnates and becomes internally focused. Great companies use growth as the engine for their internal and external development.
Want to create a generous and profitable work culture at your company? Visit the CMI website.
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