Raving Fan Customers: Creating Customer Focused Teams

Why are Raving Fans a good thing?

Ask Zappos, ask Southwest Airlines, ask Apple, ask Jimmie Buffett and ask CMI (that is us). What companies do not have competition? When you earn raving fan customers you have a strategic advantage over your competition. You have customers that are going to buy from you no matter what. In essence your company becomes a monopoly. This is the ultimate positioning from a business perspective. One frequently sees this with Apple’s iPhones. Apple customers are disdainful of any other smartphone product and are absolutely loyal to Apple - no matter what - even when Chinese workers might be suffering. Apple Customers say “Heck, Apple might need to change some Chinese employment tactics, but no way am I giving up my iPhone!”

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