Raving Fan Customers: Creating Customer Focused Teams

A Normal Process for Team Development

Like people, teams go through different phases during their development. This is normal. A two-year old human is very different than a 16-year-old. Likewise, a team that has been together two months behaves very differently than a team that has been together 16 months.

There are five stages of development for customers focused teams, each with its own distinct characteristics:

Stage 1 - Getting to Know You

• Feeling that this customer service stuff could be fun combined with some anxiety about how to do it
• A degree of excitement about the concept of team
• Figuring out who is in charge
• Clarifying the rules and developing standards
• Dependence is on the coach/leader
• Coach/leader uses a directive approach

Stage 2 - Wish We Weren’t Here

• Feeling that this is not fun
• Leadership and/or members are all screwed up
• Feeling that “something is definitely wrong here”
• Feeling uncertain and incapable
• Performance standards not being met and a lot of finger pointing
• Little agreement among team members regarding standards
• Customer focus is rhetoric only
• A lot of internal strife and no sense of mutual accountability
• Task driven but a lot of individual agendas
• Performance standards are not agreed upon

Stage 3 - Getting Behind the Game

• Performance standards hammered out
• Increasing ownership of those standards
• Decreasing hostility as the team begins working out personal differences
• Focus on customers
• Starting to like and feel comfortable with mutual accountability
• Positive feedback from customers starting to come in
• More honesty among team members
• Failing forward -- learning and improving from trial and error, with rapid recovery from mistakes
• Enthusiasm and energy levels increasing
• Support for each other evident
• Small wins bring large smiles

Stage 4 - High Performance and Raving Fan Service

• Customers are consistently overwhelmed by the service and product
• Team standards are met and moved outwardly by the team
• Members feeling good about consistency
• Shared leadership
• Open and honest communication
• Meetings are full of straight talk
• Results are recognized by customers as high performance
• Members feel deep concern for each other’s personal growth and success
• The team outperforms all reasonable expectations
• Team members are having a lot of fun

Stage 5 - The Times They Are A-Changing

• A major change occurs, such as members joining or leaving, a new coach, new performance standards, etc.
• Confusion
• Uncertainty regarding the implications of change

 For more information about Team Stages click here.