By far, my favorite rule is el grandote numero quatro: start big by creating a vision of the future of the company. It is important that the breakthrough guessing/planning process allows for dreaming and looking at what is the organization needs for a bright future. This is critical. When you have a vision, you are creating a future for the company that employees can then fulfill.
Typically, I do this by asking the group to envision three to five years into the future and record their thoughts on a flip chart. I ask the following questions to arrive at a future vision. If you were already standing three to five years in the future, what would the world look like? What are the important trends affecting your industry at that point?
Once a futuristic scenario is developed, the group should look at what it would like the organization’s image to be in this future. What are customers saying about the organization? Why are customers loyal four years from today? What goods, services, and new products have been brought forth? How much revenue will the organization bring in, and how many employees will it have?
This part of planning can be used to run growth scenarios. Have at least one for aggressive, medium, sluggish, and no growth. Play with the numbers and have some fun with what could be. The planning team should get familiar with the possible territories and futures that could be facing the organization.
For more information about creating a company vision click here.
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