Making Green from Green

In honor of Earth Day on April 22, this month's blog posts will be centered on how to make your business more environmentally friendly.  Let’s start this article with a disclaimer: I do not consider myself an expert in business sustainability. However, I probably know enough to be dangerous.

In my view, sustainability means your business is conducted in such a way that it can exist without being environmentally destructive. At the very least, environmental neutrality is what your company wants to achieve. An even better aspiration is to positively impact the environment.

There are dozens, hundreds of ideas, large and small, that organizations can implement to positively impact the environment. Additionally, your company can make money as you create a green reason for customers to buy from your organization. When real dollars can be made from environmentalism, then environmentalism is good for you and good for business. This epitomizes “making green from green.”