Reading the same book gets executives of the company on the same page. They now share a common vocabulary. Groups reading together enhance understanding and the acceptance of innovation and change. Even when the leadership team does not agree on the book's message, the executives now have parameters from which to debate and explore issues.
Case in point: One company I worked with, after reading Raving Fans by Ken Blanchard, started using a survey that not only asked their customers: “Are you satisfied with our service? Yes or no? And why?” but also, “Are you one of our raving fans? Yes or no? And why?” This type of survey gave employees lots of feedback. It also focused them on converting their customers into “raving fans.”
Front Line Heroes: Battling the Business Tsunami While Developing Performance Oriented Cultures has the power to do this. Ok, I am biased and with that said I am also quite proud of the difference that this book is making. It is getting great reviews. Front line Heroes even made the top 100 management science books on Amazon. The book was recently reviewed in the Daily Herald Business Ledger. My request is that you start a Book Club and read the book with your staff and fellow executives. The ideas and techniques of this book when applied will make a true and measurable difference to the performance of your company. You can hold me to that promise. Discounts are available for quantities of book ordered above 10 copies. Please let me know your thoughts and I look forward to hearing from you about this “book club” idea.