If you think “sustainability” is just a fad, you were probably one of those who thought climate change was a myth and organic food would come and go. Business sustainability is here to stay. Your organization must make use of the green opportunities available.
In my view, sustainability means your business is conducted in such a way that it can exist without being environmentally destructive. At the very least,environmental neutrality is what your company wants to achieve. An even better aspiration is to positively impact the environment.
There is opportunity for you and your company to make money as you create a green reason for customers to buy from your organization. The sweet smell of profit and differentiation wafts through the air. This epitomizes “making green from green.”
So what can you as a business do? Consider your options in manufacturing, packaging, and recycling products. Think about the savings you can achieve from a green facility. Research government grants and funding available for sustainability initiatives. Look to see where, by cutting costs and differentiating your products, you can make green from green. When your customers see the value that your environmental actions have for them and their world, they will embrace your company with new vigor.
Need some more ideas? My new book, Front Line Heroes: Battling the Business Tsunami While Developing Performance Oriented Cultures outlines them.
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