Raving Fan Customers: Creating Customer Focused Teams

What is a Raving Fan Customer?

I first saw this term used in the book Raving Fans by Ken Blanchard. A “raving fan customer” is a customer that is excited about the company’s service delivery and product way beyond normal. Raving fan customers remain loyal given price pressure from a given service’s competition. These customers would go through a lot to get the company’s service. Even a price increase would keep these raving fans loyal buyers. Raving fan customers would wait in long lines; pay extra shipping fee; all for the service or product that their favorite company offers.
For more information about creating raving fan customers click here.