Raving Fan Customers: Creating Customer Focused Teams

What is a Raving Fan Customer?

I first saw this term used in the book Raving Fans by Ken Blanchard. A “raving fan customer” is a customer that is excited about the company’s service delivery and product way beyond normal. Raving fan customers remain loyal given price pressure from a given service’s competition. These customers would go through a lot to get the company’s service. Even a price increase would keep these raving fans loyal buyers. Raving fan customers would wait in long lines; pay extra shipping fee; all for the service or product that their favorite company offers.
For more information about creating raving fan customers click here.

Trust in an Organization

One important thing is trust within an organization. I really believe that loyalty is a two-way street. Unfortunately, in most businesses, managers expect loyalty from employees but are very reluctant to give loyalty. -Red Auerbach

Do you agree or disagree? Where have you seen examples that relate to the above quote?